Bird & Bird LLP

Embrace is Bird & Bird LLP’s BAME network and it has achieved notable successes in a very short period of time. Since its launch in November 2017, it has become a cross-business, intersectional network that has interacted with internal and external stakeholders to create a multi-faceted and innovative approach to racial diversity within the legal industry.

Embrace was born of a desire to celebrate and quite literally embrace racial and cultural difference, and has evolved into a platform that provides unique opportunities to dissect stereotypes, break glass ceilings and shake up the status quo in a historically homogenous profession. Through social media campaigns, community outreach and a series of varied events, Embrace has gone from strength to strength in engaging with key stakeholders to improve representation, retention and attitudes to racial diversity within the legal profession.